In this article I’m going to teach you TikTok music marketing strategies and how to grow your music business.
In 2019 TikTok was one of the most downloaded apps in the world and it is still rapidly growing. If you are not yet using TikTok, you should definitely try it out now.
What is TikTok?
TikTok is an app which allows it’s users to create short videos and express themselves. Most of the users are teens. In these days you can see all kind of videos on TikTok, varying from singing videos to gaming videos.
However, not that long ago TikTok was only known for it’s lip syncing videos. This is because TikTok was originally called Musical.ly until it was bought by a Chinese company called ByteDance.
ByteDance absorbed Musical.ly to it’s own app and TikTok was born. Currently TikTok has over 1 billion registered users and 500 million active users. Thisis why TikTok has a huge potential when it comes to music marketing.
Even though you can see all kinds of videos on TikTok in these days they all have one thing in common – music. Music producers and labels are able to distribute music to TikTok app. Users can then use those tracks in their TikTok videos.
This is why music is always present when using TikTok. It is also the number one reason why the app is so popular. People wants to share their favorite songs express themselves.
TikTok music marketing strategies
TikTok is a great tool for musicians to share their music. As I said earlier music is what all TikTok videos have in common.
Now we are going through the strategies and methods you can do to get exposure to your music.
Get your music distributed to TikTok
Firs thing to do is to distribute your music to TikTok. When you distribute music to TikTok all users can use your music in their videos.
The biggest and the most popular distributors lets you to distribute your music to TikTok already . For example, Distrokid is one of these music distributors.
Once you have uploaded and distributed your music you can search them on TikTok. It can takes several days or even a week(s) before they appear on TikTok so be patience!
Become a TikTok influencer
The most obvious thing to do to get more exposure to your music is to become a TikTok influencer. TikTok’s algorithms are still very favourable so you are able to get a lot of organic reach.
For example, one of my TikTok video got over 60k views even though I had less than 200 followers. You would never get that much organic reach on any other social media.
If you want to succeed on TikTok you should upload videos daily. This might sound a lot, but videos on TikTok are currently pretty raw. What I mean by this is that videos does not need to be edited at all and you should not worry too much about the content.
Just upload anything that comes to your mind! Here are some video ideas especially for musicians:
- music production videos
- singing
- cover songs
- lip syncing
- karaoke
- voice acting
Use other influencers for TikTok music marketing
There are not many opportunities to advertise on TikTok right now but you can use other influencers to do this. Search influencer who make similar music or content than you and ask them if they could do a shout out, for example.
If you have a decent following on TikTok you can trade shout outs. This way you both benefit from each other and you get more exposure.
If you are willing to spend some money you can get huge TikTok influencers to promote your music. Because there are not really ads on TikTok right now many influencers are willing to do shout outs for money.
You can ask other influencers to:
- promote your song
- promote your TikTok account
- make a TikTok challenge using your song
- promote your other social media sites
If you decide to spend some money, you need to find the best influencers for you so you don’t waste your money. For example, if you are trying to sell your music or beats you want to find influencers who’s audiences are willing to spend money.
If the audience mostly consist of young people they may have not to spend. And It’s not just about the money you should be worry about. You really need to identify your target audience and find influencers with similar audiences.
Pay attention especially to the age of the audience, languages they speak, what are their interests and in which countries do they live.
Conslusions
TikTok is still a relatively new social media and you should definitely try it out. However, things will surely change is 2020 and TikTok will become more competitive platform.
This will lower the organic reach and ads will become more important factor when it comes to getting new followers and views. That’s why you should try to grow your audience now when it’s easier.
Click here to learn more about music marketing strategies in 2020.