Instagram is a powerful platform that enables you to advertise, promote and sell your music production material. As long as you are genuine and your products are valuable you can sell literally anything such as:
- beats
- vocals
- samples
- project files
- production kits
- midi files (melodies and chord progressions)
- special effects
- production kits
- templates
On this article you will learn how to sell beats on Instagram and different promoting and selling strategies.
How to get traffic to your Instagram page
Before you can sell anything you need to get people to come on to your Instagram page. It doesn’t matter how good your samples or beats are if no one are seeing them.
So the first thing to do is to get traffic to your Instagram profile. You can either use paid advertising to get people on your profile or you can do it organically. I always recommend to get traffic organically because that way people are coming to your page naturally and they are more likely going to buy your product. But how to get traffic organically?
The first thing to do is to be consistent with your Instagram content. You need to constantly upload quality content on your page (pictures, videos, carousels and stories) so people knows that you are active and that you care about your audience. You should upload new stories every single day and preferably at least one post on your feed per day.
Secondly, your content needs to be genuine and tell a story. Don’t just upload something for the sake of uploading. You need to tell stories so people can relate to you and get to know you better. Always try to have a story behind each of your post and use the description and the post itself to tell it. Once people get to know you they will trust you and want more of you. Isn’t that cool?
The third thing you need to be doing on Instagram all the time is to engage your followers. Whenever you get new comments and messages you need to answer to them and have a genuine conversation with your followers. You should also start conversations yourself! If you want to learn more Instagram engagement strategies check out this article: Learn these Instagram hacks to get more visibility and engagement
Promoting your products on Instagram
Once you know how to get more traffic to your page it’s time to actually promote your products. The most natural place to promote your product on Instagram is your profile page. Instagram let’s you to add 1 link to your profile so you should use this to promote your product and drive traffic to there. If you have more than 10k followers on Instagram you can also use the swipe-up feature on stories which is a very powerful tool to get traffic to your product.
You should also use your posts and stories to sell your beats, samples, vocals and other products. However, you should not just upload a picture or video of your product and selling it. If people see that the purpose of your post is to just purely advertise your product they will immediately scroll through it. Instead, you should show what good your product can to them and how it can change their life. Again, you should always be genuine and provide value to your followers.
How to sell your products using Clickfunnels
If you haven’t heard of Clickfunnels yet, this can be a game changer for you. Clickfunnels is tool that enables you to build sales funnels. A sales funnel is a special website which enables you to simplify the selling process. It also let’s you to create powerful visual sites which are used to sell your product.
The purpose of a sales funnel is to make the whole selling process as easy as it can be to your customer. Once they enter the site you can promote your product by telling the story behind it, use visuals & videos, tell what good the product can do to them and why should they buy it. So in other words everything can be packed on this one website which makes it easy for you and your customer to buy your product.
Clickfunnels let’s you build these sales funnels by using their visual funnel editor which is very easy to use and can be customized to meet your needs. Clickfunnels also let’s you to collect emails of your customers and send automated responses. So once you have collected a new email address, you can set Clickfunnels to send them an automated greeting message and tell more about yourself. This a powerful form of automation which saves your time and energy. IF you want to learn more about Clickfunnels check out this article: How to sell beats using Clickfunnels
You can also check out Clickfunnels and try out their funnel creator for free. Click here to get a 14-day free trial.
Paid traffic on Instagram
If you have a larger budget or your product can be sold for a relatively high price you can use paid advertisement to get more traffic and sales. You can promote your feed posts and stories on Instagram.
When you use paid advertisement on Instagram the most important thing to remember is the targeting of your ads. You should try to use as specific targeting as you can to get most out of your ads. This means that you need to identify your audience:
- where they live
- what is the average age of your follower
- what kind of things they are interested in
Once you know your audience you need to target your ads to them. If the audience is too wide Instagram will have big troubles finding the right people.
You should also know that using a too small budget can ruin the performance of your ads. When you use ads Instagram tries to find people who likes your content and target the ad to similar people. If you budget is too low or you run your ad only 1 or 2 days Instagram won’t have enough time to find those people.
So if you want your ads to perform the best they can, you should have at least a 30$-50$ budget and show the ad at least 14 days.